TV prices to beat

Black Friday TV deals in the UK peak around Friday 27 November 2026, and the TVs most worth watching are the 65-inch LG C6 OLED and the 65-inch TCL C7LMini-LED. Last year's models, such as the Hisense U7Q, are the best candidates for deep cuts, because 2025 TVs enter their second Black Friday.

This guide lists seven TVs with the exact Amazon UK price at the time of writing (23 September 2026) and a price to beat: the level a genuine Black Friday deal should reach. The targets are thresholds, not forecasts. For the full range of picks outside sale season, see best 65-inch TV UK 2026 and best TV brands UK 2026.

When do Black Friday TV deals start?

Black Friday TV deals usually start in early November, three to four weeks before Black Friday on 27 November 2026, and run until Cyber Monday on 30 November. Amazon UK had not announced its 2026 Black Friday window as of 23 September 2026. Its 2025 sale ran from 20 November to 1 December, and its 2024 sale from 21 November to 2 December.

• 6 to 7 October 2026: Prime Big Deal Days, for Prime members. Budget and mid-range TVs often feature; see Prime Big Deal Days 2026 tech deals.
• Early November: early Black Friday TV prices at Amazon, Currys, John Lewis and Richer Sounds.
• 27 November 2026: Black Friday.
• 30 November 2026: Cyber Monday.

TV prices can also fall again in January and in spring, when the next year's models arrive. A buyer who needs a TV by Christmas has Black Friday; a buyer with no deadline has more than one chance.

Black Friday TV deals: 7 prices to beat

A genuine Black Friday TV deal on these seven sets should reach the price in the right-hand column. Compare Electronic's price-to-beat table starts from each TV's Amazon UK price at the time of writing (September 2026) and applies a threshold by TV type: 30% for 2026 OLEDs, which launched at their highest prices; 25% for Mini-LED and for 2025 OLED; 20% for budget QLED, which has less room to fall.

Prices are Amazon UK listings on 23 September 2026. Targets are Compare Electronic's thresholds for a worthwhile deal, not predictions.

Which TVs get the biggest Black Friday discounts?

OLED TVs from the previous year get the biggest Black Friday discounts in pounds, and Mini-LED sets from Hisense and TCL get some of the biggest in percentage terms. The 65-inch LG C5 OLED is the clearest 2025 example: Richer Sounds sold the LG C5 at £1,399 with a voucher code during Black Friday 2025, against a £2,700 launch price.

1. LG OLED evo C6 65-inch - price to beat £1,469.30

The LG C6 65-inch (OLED65C65LA) costs £2,099.00 on Amazon UK at the time of writing (September 2026). LG specifies a 165 Hz VRR panel, four HDMI 2.1 ports, Dolby Vision and webOS 26, and the 65-inch LG C6 weighs 16.6 kg without the stand. The LG C6 is a 2026 model in its first Black Friday, so a 30% cut to £1,469.30 is ambitious but in line with how far the LG C5 fell a year earlier. Watch for bundles: Amazon UK lists the LG C6 with soundbars at up to £3,049.12.

2. Samsung S90H 65-inch - price to beat £1,469.30

The Samsung S90H 65-inch (QE65S90H) is listed at £2,099.00 on Amazon UK at the time of writing (23 September 2026). Samsung specifies a Glare-Free OLED panel, 165 Hz, four HDMI 2.1 ports and HDR10+, but no Dolby Vision. The Samsung S90H and LG C6 share a £2,099.00 price and a 165 Hz refresh rate, so the deciding factors are the HDR format and the anti-glare finish.

3. Sony BRAVIA 8 II 65-inch - price to beat £1,724.25

The Sony BRAVIA 8 II 65-inch (K65XR8M25B) costs £2,299.00 on Amazon UK at the time of writing, and the listing includes a 5-year warranty. The BRAVIA 8 II is a 2025 QD-OLED with a 120 Hz panel, four HDMI 2.1 ports, Dolby Vision and Dolby Atmos. A 2025 TV in its second Black Friday has room to fall, and £1,724.25 is the level worth waiting for.

4. TCL 65C7L - price to beat £899.25

The TCL 65C7L costs £1,199.00 on Amazon UK at the time of writing. TCL rates the C7L at 3,000 nits peak brightness with 1,152 dimming zones, a 144 Hz panel, Google TV and Bang & Olufsen audio. On paper, the TCL C7L is the brightest TV on this list at a little over half the LG C6's price. Amazon also lists the older TCL 65C6K at £649.00, a 1,000-nit set that is easy to confuse with the C7L in a busy deals page.

5. Hisense 65U7QTUK - price to beat £561.75

The Hisense 65U7QTUK costs £749.00 on Amazon UK at the time of writing. The Hisense U7Q is a 2025 Mini-LED TV with a 144 Hz panel, four HDMI inputs, Dolby Vision, HDR10+ and a 2.1-channel Dolby Atmos speaker system. At £561.75, the Hisense U7Q would cost £907.55 less than the LG C6 at its own target, which makes it the value pick for buyers who want a large, bright screen for sport and gaming.

Is it better to buy last year's TV model on Black Friday?

Buying last year's TV on Black Friday is usually the better value, because 2025 models are in their second sale season while 2026 models are in their first. The LG C5 shows the scale: a £2,700 launch price and a £1,399 Black Friday 2025 price with a voucher code at Richer Sounds.

Hisense's current line-up shows the same gap on Amazon UK today. The Hisense 65E78QTUK PRO, a 2025 model, costs £595.00, while the newer 65E78STUK PRO listing costs £799.00, £204 more. The older TV is worth it when it has the features that matter for the room: four HDMI 2.1 ports for a PS5 and Xbox, the HDR format the buyer's streaming services use, and a panel type that suits the lighting. The best TV for PS5 and Xbox Series X guide covers the gaming checklist, and OLED vs QLED explains the panel trade-offs.

Which Black Friday TV deals should you avoid?

Avoid Black Friday TV deals where the model number does not match a TV with published reviews and a full spec sheet. Some sale TVs carry retailer-specific or event-specific model codes that sound like a well-reviewed set but use a lower-spec panel, fewer HDMI 2.1 ports or a cheaper processor, and their "was" price cannot be checked against a price history.

• One-letter differences.On Amazon UK today, the Hisense 65E78QTUK costs £499.00 and the 65E78QTUK PRO costs £595.00. Only the PRO listing advertises a 144 Hz Game Mode PRO. A banner reading "Hisense E78Q 65-inch" could mean either.
• Unknown model codes. If a search for the full model code returns no reviews and no manufacturer page, treat the TV as a different product, whatever the name on the box.
• Padded bundles. Amazon UK lists the LG C6 65-inch with a portable speaker at £2,178.99 and with a 9.1-channel soundbar at £3,049.12. A bundle is only a deal if it beats the TV and the add-on bought separately.
• Imports. Marketplace sellers can ship non-UK models without Freeview Play or Freely, or without a UK warranty.

UK buyers are protected either way: 14 days to cancel an online order under the Consumer Contracts Regulations and a 30-day right to reject faulty goods under the Consumer Rights Act 2015. The Amazon Black Friday deals guide has the full real-deal checklist.

What size TV should you buy?

Choose a TV size by measuring the distance from the sofa to the screen. Compare Electronic's size table places a 4K TV at 1.2 to 1.6 times its diagonal, which fills enough of the view to show 4K detail without forcing head movement.

Black Friday also changes the size maths. The Hisense 43E78QTUK PRO costs £345.00 on Amazon UK today, and its 65-inch sibling costs £595.00: £250 more for 2.3 times the screen area. When the budget allows it and the room fits it, the larger screen is usually the better use of a Black Friday saving. For smaller rooms, see best 43-inch TV UK 2026; for larger ones, best 65-inch TV UK 2026.

Verdict

The best Black Friday TV deals in 2026 are likely to be on last year's models, and the price to beat for each set is in the table above. The LG C6 65-inch at £1,469.30 is the OLED target, the TCL 65C7L at £899.25 is the brightness pick, and the Hisense 65U7QTUK at £561.75 is the value watch. Match the full model code before buying, and check whether a TV is worth buying now or later in buy now or wait for Black Friday.