Question  ·  Smartphones

How much for a phone?

Most UK buyers should spend £300 to £400 on a phone in 2026, enough for IP68, a 120 Hz OLED and six to seven years of updates. Budget tiers and cost per year.

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Most UK buyers should spend £300 to £400 on a phone in 2026. At that price the Google Pixel 10a (£399) and the Samsung Galaxy A57 5G 256GB (£323.49) on Amazon UK at the time of writing (October 2026) both bring IP68 water resistance, a 120 Hz OLED screen and six to seven years of security updates, enough to stay safe for banking apps into the 2030s.

These picks match Compare Electronic's Best budget phone UK 2026, Best mid range phone UK 2026 and Best phone UK autumn 2026 guides. Below £300, support ends sooner; above £450, the extra money buys camera hardware rather than a longer life. The table sets a budget for each type of buyer.

Compare Electronic's phone budget by buyer (Amazon UK prices, October 2026)
BuyerSpendPickPrice
Backup phone or a first phoneAbout £250Motorola moto g86 5G£249
Most buyers, Samsung£300 to £350Samsung Galaxy A57 5G 256GB£323.49
Most buyers, longest supportAbout £400Google Pixel 10a£399
A telephoto camera on a budgetAbout £500Google Pixel 10£499
Big screen, S Pen and the best zoomAbout £800Samsung Galaxy S26 Ultra£792.99
An iPhone with a Pro cameraAbout £1,200Apple iPhone 18 Pro£1,199

What does each phone budget buy in 2026?

Each step up the budget buys a faster chip and more cameras before it buys longer support: seven years of updates arrives at £399, a 5x telephoto at £499, and a 200 MP camera with two telephotos at £792.99. Compare Electronic's tier table lists the chip, cameras and update promise at each budget, with the pick at each level.

Compare Electronic's phone spend tiers (maker specifications, Amazon UK prices, October 2026)
BudgetChipCamerasUpdatesPick
Under £250MediaTek Dimensity 730050 MP main, 8 MP ultrawide2 Android upgrades, patches to about June 2029 (Tech Advisor)Motorola moto g86 5G, £249
£250 to £450Samsung Exynos 1680 or Google Tensor G450 MP or 48 MP main, plus ultrawide6 years (Samsung) or 7 years (Google)Samsung Galaxy A57 5G, £323.49; Google Pixel 10a, £399
£450 to £800Google Tensor G5 or Snapdragon 8 Elite Gen 5Adds a 5x telephoto; the Ultra has a 200 MP main camera and 3x and 5x lenses7 years (Google and Samsung)Google Pixel 10, £499; Samsung Galaxy S26 Ultra, £792.99
£800 and upApple A20 ProThree 48 MP cameras, 4x telephoto, variable-aperture main lensMinimum 5 years of security updates (Apple)Apple iPhone 18 Pro, £1,199

The £250 to £450 band is the best value in October 2026. Samsung gives the Galaxy A57 six years of OS upgrades and security updates to 31 March 2032, with 256GB of storage, 45 W charging and a 6.7-inch AMOLED. Google gives the Pixel 10a seven years of OS and security updates, and lists it among the phones that may also get new features through Pixel Drops.

Between £450 and £800 the money buys lenses. The Google Pixel 10 at £499 adds a 10.8 MP 5x telephoto and 12 GB of RAM. The Samsung Galaxy S26 Ultra at £792.99 adds a 200 MP main camera, 3x and 5x telephotos, an S Pen and 60 W wired charging, and costs £406.01 less than the £1,199 Apple iPhone 18 Pro. Above £800, buyers pay for Apple's A20 Pro, its variable-aperture main camera and iOS.

Does a cheaper phone cost less per year?

No, not below £300. The £249 Motorola moto g86 5G costs £90.55 per year of support, more than the £323.49 Samsung Galaxy A57 5G at £58.82 or the £399 Google Pixel 10a at £61.38, because Tech Advisor reports its security patches end around June 2029.

Compare Electronic divides each Amazon UK price by the years of security support left from October 2026, to the end date each maker publishes. Google promises seven years on the Pixel 10a and Pixel 10, Samsung six years on the Galaxy A57 and seven on the Galaxy S26 Ultra, and Apple states a minimum of five years for the iPhone 18 Pro in the declaration the UK's product security law requires.

Compare Electronic's cost per year of security support (Amazon UK prices, 6 October 2026)
PhonePriceSupport toYears leftCost per year
Motorola moto g86 5G£249.00About June 20292.75£90.55
Samsung Galaxy A57 5G 256GB£323.4931 March 20325.5£58.82
Google Pixel 10a£399.00March 20336.5£61.38
Google Pixel 10£499.00August 20325.9£84.34
Samsung Galaxy S26 Ultra£792.99About March 20336.5£122.00
Apple iPhone 18 Pro£1,199.00September 2031 (minimum)5.0£239.80

Two results set the budget. The cheapest phone to own per year is a £300 to £400 Android, not the cheapest phone. And among flagships, the discounted Galaxy S26 Ultra costs about half the iPhone 18 Pro per year. Apple's record runs longer than its written minimum: at six years, the iPhone 18 Pro would cost £199.83 a year. What wears out beyond software is covered in How long do phones last?, and the same budget maths for laptops in How much should I spend on a laptop?

Which phone gives the most for the money?

The Google Pixel 10a is the best phone for the money, at £399 on Amazon UK at the time of writing (October 2026), with a 6.3-inch 120 Hz OLED, a 5,100 mAh battery, IP68 and seven years of updates to March 2033. It is the top pick in the budget guide and costs £61.38 per year of support.

Google Pixel 10a

Display

6.3 in

Chip

Tensor G4

Price

Compare price

Google Pixel 10a specifications
  • Display: 6.3 in OLED, 120 Hz
  • Chip: Tensor G4
  • RAM: 8 GB
  • Storage: 128 GB
  • Main camera: 48 MP
  • Battery: 5100 mAh
  • Charging: 30 W wired, 10 W wireless
  • Water resistance: IP68
  • Updates: 7 years of OS and security updates (Google)

The compromises are the older Tensor G4 chip, no telephoto lens and 10 W wireless charging without magnets. Storage is the other trade-off: the 128GB model costs £399, and the 256GB version costs £50 more on Amazon UK, a step covered in How much phone storage do I need?

Google Pixel 10a - pros and cons

Seven years of updates for £399
5,100 mAh battery and IP68
£61.38 per year of support
No telephoto camera
Older Tensor G4 chip
10 W wireless charging, no magnets

Where to buy

Check price

At a glance

Lowest cost per year

£323.49 with 256GB and updates to March 2032, at £58.82 a year. Suits Samsung users.
Samsung Galaxy A57 5G 256GB

Best flagship value

£792.99 for a 200 MP camera, 3x and 5x zoom and an S Pen; £122.00 a year over seven years.
Samsung Galaxy S26 Ultra

Best iPhone

£1,199 for the A20 Pro and a variable-aperture camera; £239.80 a year on Apple's five-year minimum.
Apple iPhone 18 Pro

Radar  ·  0-100 scores

  • Pixel 10a
  • moto g86 5G
  • Galaxy S26 Ultra
  • iPhone 18 Pro

Verdict

Most UK buyers should spend £300 to £400 on a phone: the Google Pixel 10a at £399 and the Samsung Galaxy A57 5G 256GB at £323.49 give the lowest cost per year of support. Spend £792.99 on the Samsung Galaxy S26 Ultra for zoom and a big screen, and £1,199 on the Apple iPhone 18 Pro only for iOS and its camera. The £249 Motorola moto g86 5G suits a backup phone. Buying outright saves more again, as Is it cheaper to buy a phone outright? shows. The full shortlists are in Best budget phone UK 2026, Best mid range phone UK 2026 and Best phone UK autumn 2026.

Frequently asked questions

How much should I spend on a phone in the UK?

Most UK buyers should spend £300 to £400 on a phone in 2026. That buys the Samsung Galaxy A57 5G 256GB at £323.49 or the Google Pixel 10a at £399 on Amazon UK at the time of writing (October 2026), both with IP68, a 120 Hz OLED screen and six or seven years of security updates. Spending more mainly buys camera hardware.

Is a phone under £250 worth buying?

A phone under £250 works, but it costs more per year of support than one at £300 to £400. The Motorola moto g86 5G costs £249 on Amazon UK, and Tech Advisor reports security patches to around June 2029, which works out at £90.55 a year. The £323.49 Samsung Galaxy A57 5G costs £58.82 a year to March 2032.

Is it worth spending £1,000 or more on a phone?

Only for the camera, video or the Apple ecosystem. The Apple iPhone 18 Pro costs £1,199 and Apple promises a minimum of five years of security updates, or £239.80 a year. The Samsung Galaxy S26 Ultra costs £792.99 on Amazon UK in October 2026 with seven years of updates and two telephoto cameras, at £122.00 a year.

What does a £500 phone get you over a £400 one?

Mainly a telephoto camera and a faster chip. The Google Pixel 10 costs £499 on Amazon UK at the time of writing (October 2026), with a Tensor G5 chip, 12 GB of RAM and a 5x telephoto lens, against the Tensor G4, 8 GB and no telephoto on the £399 Google Pixel 10a. Both get seven years of updates.

Which phone has the lowest cost per year?

The Samsung Galaxy A57 5G 256GB has the lowest cost per year of support among the picks, at £58.82: it costs £323.49 on Amazon UK and Samsung supports it to 31 March 2032. The Google Pixel 10a costs £61.38 a year at £399, with updates to March 2033, a year longer. Cheaper phones with shorter support cost more per year.

Does a more expensive phone get updates for longer?

Not necessarily. The £399 Google Pixel 10a gets seven years of OS and security updates from Google, the same promise as the £792.99 Samsung Galaxy S26 Ultra. Apple commits to a minimum of five years of security updates for the £1,199 Apple iPhone 18 Pro, although recent iPhones have received six or more major iOS versions.