Best streaming sticks
The best streaming stick in the UK for 2026: Fire TV Stick 4K Max, Google TV Streamer, Apple TV 4K and Roku Streaming Stick Plus, with a UK app support matrix.
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At a glance
The Amazon Fire TV Stick 4K Max (2nd gen) is the best streaming stick for most UK buyers in September 2026. The Fire TV Stick 4K Max supports Dolby Vision, HDR10+ and Dolby Atmos, runs a 2.0 GHz quad-core MediaTek chip with 2 GB of RAM and 16 GB of storage, and carries every major UK app from BBC iPlayer to NOW. The Google TV Streamer is the pick for Android households and smart home owners, the Apple TV 4K is the pick for iPhone users, and the Roku Streaming Stick Plus (2025) is the cheapest 4K stick worth buying.
Compare Electronic ranks streaming devices on manufacturer specifications, UK app availability and Amazon UK pricing at the time of writing (September 2026). The two original tables below, a UK app and format matrix and a stick versus new TV cost comparison, answer the questions buyers ask most often before spending £40 to £200 on a streamer.
1. Amazon Fire TV Stick 4K Max - best overall

Amazon Fire TV Stick 4K Max (2nd gen) specifications
- Processor: 2.0 GHz quad-core (MediaTek MT8696T)
- RAM: 2 GB
- Storage: 16 GB
- Output: 4K 60fps
- Dolby Vision: Yes
- HDR10+: Yes
- Dolby Atmos: Yes
- Wi-Fi: Wi-Fi 6E
- Bluetooth: 5.2
The Amazon Fire TV Stick 4K Max is the best all-round streaming stick in the UK because it covers every HDR format and every UK app at a mid-table price. Amazon's developer spec sheet lists a MediaTek MT8696T chip at up to 2.0 GHz, 2 GB of RAM and 16 GB of storage, which is double the storage of the Fire TV Stick 4K Plus and Fire TV Stick 4K Select. The Fire TV Stick 4K Max was also the first Fire TV device with Wi-Fi 6E, which uses the 6 GHz band on compatible routers and helps 4K streams hold their bitrate in busy flats.
The Fire TV Stick 4K Max costs £69.99 on Amazon UK at the time of writing (September 2026). Amazon also sells the Fire TV Stick 4K Plus at £79.99, which has a slower 1.7 GHz chip, 8 GB of storage and Wi-Fi 6 rather than 6E. At those prices the Fire TV Stick 4K Plus costs £10 more for less hardware, so the 4K Max is the Fire stick to buy.
The Fire TV Stick 4K Max has two trade-offs. The home screen gives large banners to Prime Video and sponsored content, and the stick needs its own mains adapter (a UK 3-pin plug is in the box) because most TV USB ports cannot supply enough power. Neither changes the ranking, but buyers who want a clean interface should look at the Apple TV 4K.
Amazon Fire TV Stick 4K Max - pros and cons
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2. Google TV Streamer - best for Android and smart home

Google TV Streamer specifications
- RAM: 4 GB
- Storage: 32 GB
- Output: 4K 60fps
- Dolby Vision: Yes
- HDR10+: Yes
- Dolby Atmos: Yes
- Ethernet: Yes
- Thread border router: Yes
- Weight: 162 g
The Google TV Streamer is the most capable box in this guide on paper. Google specifies 4 GB of RAM and 32 GB of storage, twice the memory and storage of the Fire TV Stick 4K Max, which leaves room for games and large apps. The Google TV Streamer supports Dolby Vision, HDR10+, HLG and Dolby Atmos, and it has a wired Ethernet port, the most reliable way to feed a 4K HDR stream.
The Google TV Streamer also works as a smart home hub. The box contains a Thread border router and supports Matter, so it can connect compatible smart plugs, bulbs and sensors, and the Google Home panel on the TV shows camera feeds. Chromecast is built in, so Android phones and the Chrome browser can cast to it directly.
The Google TV Streamer costs £99.00 on Amazon UK at the time of writing (September 2026). It is a small box that sits beside the TV rather than a stick that hides behind it, and its Wi-Fi is the older Wi-Fi 5 standard, which matters less when Ethernet is used.
Google TV Streamer - pros and cons
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3. Apple TV 4K - best for Apple users

HDR
Dolby Vision, HDR10+
Launched
2022
Apple TV 4K (3rd gen, 64GB) specifications
- Chip: A15 Bionic
- Storage: 64 GB
- Output: 4K 60fps
- Dolby Vision: Yes
- HDR10+: Yes
- Dolby Atmos: Yes
- Wi-Fi: Wi-Fi 6
- Ethernet: No
- AirPlay: Yes
The Apple TV 4K is the best streaming box for households built around the iPhone. The Apple TV 4K (3rd gen) runs the A15 Bionic chip, supports Dolby Vision, HDR10+ and Dolby Atmos, and ships with the USB-C Siri Remote. tvOS carries the fewest promotional banners of the four platforms, and it adds AirPlay, iCloud Photos, SharePlay and FaceTime through a nearby iPhone.
The Apple TV 4K is listed at £199.00 on Amazon UK at the time of writing (September 2026). Apple's own UK price is £149 for the 64GB Wi-Fi model and £169 for the 128GB Wi-Fi + Ethernet model, which adds an Ethernet port and a Thread border router. The 2022 Apple TV 4K is also nearly four years old: Bloomberg's Mark Gurman has reported that a successor is due no earlier than autumn 2026, so buyers who are not in a hurry may prefer to wait for it.
Apple TV 4K - pros and cons
4. Roku Streaming Stick Plus (2025) - best budget

Roku Streaming Stick Plus (2025) specifications
- Output: 4K 60fps
- Dolby Vision: No
- HDR10+: Yes
- Dolby Atmos: No
- Wi-Fi: Wi-Fi 5
- Powered by TV USB port: Yes
- AirPlay: Yes
- Length: 94 mm
The Roku Streaming Stick Plus (2025) is the best budget streaming stick in the UK, at £39.90 on Amazon UK at the time of writing (September 2026). The Roku Streaming Stick Plus outputs 4K at 60 frames per second with HDR10+ and HLG, carries BBC iPlayer, ITVX, Channel 4, NOW and Disney+, and supports Apple AirPlay and Apple Home. Roku OS uses a plain grid of app tiles, which suits buyers setting up a TV for older relatives.
The Roku Streaming Stick Plus draws its power from the TV's USB port, so there is no separate plug or trailing cable. The compromise is formats: the Roku Streaming Stick Plus has no Dolby Vision and no Dolby Atmos, so Netflix and Disney+ titles mastered in Dolby Vision play in HDR10 instead. On a budget TV without Dolby Vision, that compromise costs nothing.
Roku Streaming Stick Plus (2025) - pros and cons
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Which other streaming devices are worth considering?
Two other devices suit narrower buyers: the Fire TV Stick 4K Select for Fire TV fans on a tight budget, and the Manhattan T4-R for homes that want Freeview recording as well as streaming.
Amazon Fire TV Stick 4K Select - cheapest Fire TV in 4K

The Amazon Fire TV Stick 4K Select costs £49.99 on Amazon UK at the time of writing (September 2026) and is the first Fire TV stick to run Vega OS, Amazon's Linux-based replacement for Android-based Fire OS. Amazon lists 1 GB of RAM, 8 GB of storage, Wi-Fi 5, HDR10+ and HLG, but no Dolby Vision, and Dolby Atmos only as HDMI passthrough. BBC iPlayer, ITVX, Channel 4, Channel 5, NOW and Disney+ are all available, but Vega OS has a far smaller app store and no sideloading. The Roku Streaming Stick Plus costs £10.09 less and has AirPlay, so the Fire TV Stick 4K Select makes sense mainly for households already using Alexa.
Manhattan T4-R - the Freeview Play option

The Manhattan T4-R 500GB is a Freeview Play 4K recorder rather than a streaming stick, and it costs £239.00 on Amazon UK at the time of writing (September 2026). Manhattan specifies two tuners, so the Manhattan T4-R can record two channels while a third is watched, and the 500 GB drive holds around 300 hours of recordings. It carries BBC iPlayer, ITVX, Channel 4, My5 and YouTube, but Manhattan does not offer Netflix, Prime Video, Disney+ or NOW. The Manhattan T4-R suits homes with a working roof aerial that want to record live TV; everyone else is better served by a streaming stick.
Radar · 0-100 scores
- Fire TV Stick 4K Max (2nd gen)
- Google TV Streamer (4K)
- Apple TV 4K (3rd gen, 64GB)
- Streaming Stick Plus (2025)
Best streaming sticks UK 2026 spec sheet
| Spec | Fire TV Stick 4K Max | Google TV Streamer | Apple TV 4K | Roku Stick Plus |
|---|---|---|---|---|
| Output | 4K 60fps | 4K 60fps | 4K 60fps | 4K 60fps |
| Dolby Vision | Yes | Yes | Yes | No |
| HDR10+ | Yes | Yes | Yes | Yes |
| Dolby Atmos | Yes | Yes | Yes | No |
| RAM | 2 GB | 4 GB | n/a | n/a |
| Storage | 16 GB | 32 GB | 64 GB | n/a |
| Wi-Fi | Wi-Fi 6E | Wi-Fi 5 | Wi-Fi 6 | Wi-Fi 5 |
| Ethernet | No | Yes | No | No |
| Operating system | Fire OS | Google TV | tvOS | Roku OS |
| Launched | 2023 | 2024 | 2022 | 2025 |
"n/a" means the manufacturer does not publish the figure. Roku does not list RAM or storage for the Roku Streaming Stick Plus.
Which streaming sticks support BBC iPlayer, ITVX, Channel 4, NOW and Disney+?
Every streaming stick in this guide supports BBC iPlayer, ITVX, Channel 4, NOW and Disney+; the Manhattan T4-R Freeview recorder is the only device here that misses NOW, Netflix and Disney+. Compare Electronic's UK app and format matrix combines each platform's app availability with the HDR and audio formats from each manufacturer's spec sheet, so the whole decision fits in one table.
| Device | iPlayer | ITVX | Channel 4 | NOW | Disney+ | Netflix | Dolby Vision | HDR10+ | Atmos | Casting |
|---|---|---|---|---|---|---|---|---|---|---|
| Fire TV Stick 4K Max | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Google TV Streamer | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Chromecast |
| Apple TV 4K | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | AirPlay |
| Roku Streaming Stick Plus | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | No | AirPlay |
| Fire TV Stick 4K Select | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Passthrough | No |
| Manhattan T4-R | Yes | Yes | Yes | No | No | No | No | n/a | No | No |
App availability is the least useful way to separate the four main picks, because BBC, ITV, Channel 4 and Sky all publish apps for Fire TV, Google TV, tvOS and Roku OS. The real differences are HDR formats, casting and the home screen. Fire TV and Google TV group UK catch-up and live channels into their own guides; Roku OS and tvOS keep each app separate.
Which streaming sticks support Dolby Vision and Dolby Atmos?
The Fire TV Stick 4K Max, Google TV Streamer and Apple TV 4K support both Dolby Vision and Dolby Atmos; the Roku Streaming Stick Plus and Fire TV Stick 4K Select support neither natively. Dolby Vision is the HDR format Netflix, Disney+ and Apple TV+ use for most of their 4K originals, and it adjusts brightness scene by scene rather than once per film.
- Dolby Vision TV (LG, Philips, Sony, Panasonic): the Fire TV Stick 4K Max, Google TV Streamer or Apple TV 4K. Samsung TVs do not support Dolby Vision, so Samsung owners lose nothing with HDR10+ sticks.
- Soundbar with Atmos: the Fire TV Stick 4K Max, Google TV Streamer and Apple TV 4K decode Atmos from Netflix and Disney+. The Fire TV Stick 4K Select only passes Atmos through HDMI, and the Roku Streaming Stick Plus lists Dolby Digital and DTS but not Atmos.
- Budget HD or basic 4K TV: formats will not show, so the Roku Streaming Stick Plus at £39.90 is the sensible buy.
Which streaming device is best for Apple users?
The Apple TV 4K is the best streaming device for iPhone, iPad and Mac owners, and the Roku Streaming Stick Plus is the cheapest alternative that still supports AirPlay. The Apple TV 4K adds features no other box can replicate: an iPhone can locate a lost Siri Remote, Apple TV+ and Fitness+ run natively, iCloud Photos appear as a screensaver, and an iPhone can act as a webcam for FaceTime on the TV.
The price gap is large. The Apple TV 4K costs £199.00 on Amazon UK at the time of writing (September 2026) against £39.90 for the Roku Streaming Stick Plus, a difference of £159.10. For Apple users who only want to mirror photos and videos from an iPhone, AirPlay on the Roku Streaming Stick Plus does the job. For households with Apple TV+, Apple Arcade or a HomePod set, the Apple TV 4K is worth the premium. The Fire TV Stick 4K Max and Google TV Streamer both run the Apple TV app, but neither supports AirPlay.
Do you need a streaming stick if your TV is already smart?
No, most smart TVs bought since 2020 do not need a streaming stick. Current Samsung, LG, Sony, Hisense and TCL sets carry BBC iPlayer, ITVX, Channel 4, Netflix and Disney+, and many UK models from 2024 onwards include Freely, the free live TV service from the UK broadcasters. A stick earns its place in four situations:
- The TV is five or more years old: TV makers stop updating apps on older platforms, and some UK apps drop support for older sets.
- The TV interface is slow:budget smart TVs often ship with weak processors. The Fire TV Stick 4K Max's 2.0 GHz chip usually outpaces them.
- An app is missing: NOW, for example, is not on every smart TV platform.
- Several TVs should match: the same Roku or Fire TV stick on every TV means one interface and one remote layout across the house.
Is it cheaper to upgrade an old TV or buy a new smart TV?
Upgrading an old TV with a streaming stick costs between 15% and 75% of the price of a basic new 55-inch 4K smart TV. Compare Electronic's upgrade cost comparison sets each stick's Amazon UK price against the LG 55UA73006LA 55-inch 4K smart TV at £265.99, all at the time of writing (September 2026), and spreads the stick price over five years of use.
| Option | Amazon UK price | Share of new TV price | Saving vs new TV | Cost per year over 5 years |
|---|---|---|---|---|
| Roku Streaming Stick Plus | £39.90 | 15% | £226.09 | £7.98 |
| Fire TV Stick 4K Max | £69.99 | 26% | £196.00 | £14.00 |
| Google TV Streamer | £99.00 | 37% | £166.99 | £19.80 |
| Apple TV 4K (64GB) | £199.00 | 75% | £66.99 | £39.80 |
| New LG 55UA73006LA 55-inch 4K TV | £265.99 | 100% | n/a | £53.20 |
The table makes the Apple TV 4K an awkward upgrade for an old TV: at £199.00 it costs three quarters of a new 55-inch TV that brings its own apps. The stick is the better buy when the screen itself is still good. A new TV is the better buy when the panel is the limit:
- 1080p panel: a 4K stick outputs 1080p on an HD TV, so the 4K and HDR features are wasted.
- No HDCP 2.2: 4K streams from Netflix and Disney+ need an HDMI input with HDCP 2.2, which many 4K TVs from before 2016 lack.
- Failing backlight or dead pixels: no stick fixes the screen.
For more on choosing a new set, see Best TV UK 2026 and OLED vs QLED.
What should UK buyers check before buying a streaming stick?
UK buyers should check power, the TV licence and returns before buying. Compare Electronic's UK buying notes:
- Power:the Fire TV Stick 4K Max ships with a UK 3-pin mains adapter and needs a free socket. The Roku Streaming Stick Plus runs from the TV's USB port. The Google TV Streamer and Apple TV 4K plug into the mains.
- TV licence: watching live TV on any channel, or anything on BBC iPlayer, needs a TV licence, which costs £180 a year from 1 April 2026. On-demand Netflix, Disney+ and ITVX catch-up do not.
- Returns: the Consumer Rights Act 2015 gives 30 days to reject a faulty device for a full refund, and Amazon UK accepts most returns within 30 days of delivery.
- Subscriptions: NOW, Netflix and Disney+ need their own subscriptions whatever the stick; the stick price is only the entry fee.
Verdict
The Amazon Fire TV Stick 4K Max is the best streaming stick in the UK in September 2026: Dolby Vision, HDR10+, Dolby Atmos, Wi-Fi 6E and every major UK app for £69.99 on Amazon UK. The Google TV Streamer is the pick for Android and smart home households, the Apple TV 4K is the pick for iPhone users willing to pay for the cleanest interface, and the Roku Streaming Stick Plus is the best budget stick at £39.90. Owners of a smart TV from the last five years can usually skip all four. For audio to match the picture, see Best desktop speakers UK 2026 or Best wireless headphones UK 2026.
Frequently asked questions
What is the best streaming stick in the UK in 2026?
The Amazon Fire TV Stick 4K Max (2nd gen) is the best streaming stick for most UK buyers in 2026. The Fire TV Stick 4K Max supports Dolby Vision, HDR10+ and Dolby Atmos, runs a 2.0 GHz quad-core chip with 16 GB of storage, and carries BBC iPlayer, ITVX, Channel 4, NOW and Disney+. It cost £69.99 on Amazon UK at the time of writing (September 2026).
Do all streaming sticks have BBC iPlayer, ITVX and Channel 4?
Yes, every mainstream streaming stick sold in the UK carries BBC iPlayer, ITVX and Channel 4. The Fire TV Stick 4K Max, Fire TV Stick 4K Select, Google TV Streamer, Apple TV 4K and Roku Streaming Stick Plus all offer the three apps, plus NOW and Disney+. The Manhattan T4-R Freeview Play recorder carries the broadcaster apps but has no NOW, Netflix, Prime Video or Disney+ app.
Which streaming sticks support Dolby Vision and Dolby Atmos?
The Fire TV Stick 4K Max, Google TV Streamer and Apple TV 4K all support Dolby Vision, HDR10+ and Dolby Atmos. The Roku Streaming Stick Plus (2025) supports HDR10+ and HLG but not Dolby Vision or Atmos. The Fire TV Stick 4K Select supports HDR10+ without Dolby Vision, and passes Atmos through HDMI rather than decoding it natively.
Is the Apple TV 4K worth it in the UK?
The Apple TV 4K is worth it for households that already use an iPhone, iPad or Mac. The Apple TV 4K (3rd gen) runs the A15 Bionic chip, supports Dolby Vision, HDR10+ and Atmos, and adds AirPlay, iCloud Photos and SharePlay. Apple has not yet replaced the 2022 model, and reports point to a new version in autumn 2026, so buyers without urgency may wait.
Do I need a streaming stick if I have a smart TV?
Most owners of a smart TV bought since 2020 do not need a streaming stick. A stick earns its place when the TV's apps are slow, missing or no longer updated, which is common on sets older than five years. The Roku Streaming Stick Plus at £39.90 on Amazon UK (September 2026) is the cheapest way to replace a tired smart TV interface.
Is it cheaper to buy a streaming stick or a new smart TV?
A streaming stick is far cheaper than a new smart TV. The Roku Streaming Stick Plus costs £39.90 and the Fire TV Stick 4K Max £69.99 on Amazon UK, against £265.99 for the LG 55UA73006LA 55-inch 4K smart TV at the time of writing (September 2026). Replace the TV only when the panel itself is the problem, such as a 1080p screen or failing backlight.
Will a 4K streaming stick work on an HD TV?
Yes, a 4K streaming stick works on a 1080p HD TV, but it outputs 1080p. The Fire TV Stick 4K Max, Google TV Streamer and Roku Streaming Stick Plus detect the TV's resolution and scale down automatically. A 4K picture needs a 4K TV with an HDMI input supporting HDCP 2.2, and HDR needs an HDR-capable panel.
Do I need a TV licence to use a streaming stick?
A TV licence is needed to watch live TV on any channel or any programme on BBC iPlayer, whatever the device. The colour TV licence costs £180 a year from 1 April 2026. Streaming on-demand content from Netflix, Disney+ or Prime Video, and non-BBC catch-up such as ITVX, does not require a licence.


